Content design + design strategy
From the big picture to the small details
I work closely with stakeholders to crystallize problems and use content-first design to remove barriers so we can connect more deeply with each user.
When projects grow in complexity, my focus on communication helps my team stay on track: I can step back to survey end-to-end strategy and jump in to fine-tune our experience, bringing our partners along with us.
Recent projects
Taxation widget case study
An overhaul of the existing tax page across flows to incorporate new regulatory measures without affecting our product-open success rate.
Cybersecurity startup case study
Crafting a brand identity, messaging strategy, and product experience for a company with a proprietary cyber insurance and security software product and multiple client tiers.
Compliance widget case study
Applying successes from the KYC widget in retail banking flows to a more complex business banking flow, and solving for advisor needs along the way.