Content strategy, design, and enhancement
The big picture to the small details (and back again)
I orchestrate content strategy and lead production across UX and product design, digital marketing, and communications for a variety of domains and industries.
I’m drawn to detailed work but equally comfortable stepping back to manage the whole picture with close stakeholder collaboration. When projects grow in complexity, I can help teams see the forest for the trees to preserve the consistency and impact of content programs and end-to-end digital experiences.
Recent projects
Taxation widget case study
An overhaul of the existing tax page across flows to incorporate new regulatory measures without affecting our product-open success rate.
Cybersecurity startup case study
Crafting a brand identity, messaging strategy, and product experience for a company with a proprietary cyber insurance and security software product and multiple client tiers.
Compliance widget case study
Applying successes from the KYC widget in retail banking flows to a more complex business banking flow, and solving for advisor needs along the way.